Our Mission
Our mission is to be a true dealer-centric partner in the marketplace, by offering products for dealers in finance and insurance (F&I), property and casualty (P&C), and employee benefits. We execute at the highest level from day one to every day moving forward. We set the gold standard in success, continuously raising the bar as we change the way dealers think about financial products and services.
We do this through:
Our History
Brightline Dealer Advisors is the fusion of two dealer-centric organizations: Risk Theory Dealer Advisors and True Risk Advisors. We combined the scale, support, and expertise of big-box providers with the flexibility, optionality, and personnel stability of a smaller, local agency. Our past experience made us recognize that dealers need and deserve custom programs that give access to key markets and operate on the dealers’ agenda. Brightline offers a fresh and reimagined approach to products, training, and services tailored to help dealers build culture, develop personnel, and maximize performance and profitability.
At Brightline Dealer Advisors, we continuously raise the gold bar to meet our dealers’ needs, and our past experience has positioned us for our dealers’ future success. Together, tomorrow looks bright!
Senior Leadership Team
All of our associates have years of retail experience and are ready to roll up their sleeves to work collaboratively side by side with you
Eric Dragoo
President & CEO
Jeff Barron
Executive Vice President
Sales Operations
Doug Avery
Executive Vice President
F&I
Nathan Griffin
Executive Vice President
F&I
Brian Johnson
Executive Vice President
Sales and Operations, P&C
Judd Mourning
Executive Vice President
F&I
Stephen Pate
Executive Vice President
F&I
Winston Tripp
Executive Vice President
Sales and Operations, P&C
Tim Zlomke
Executive Vice President
F&I
Chris Plaza
Executive Vice President
F&I
Kathy Kwasniak
Vice President, Employee Benefits
CEBS, RHU, 39 Years of Experience
