Effective Date: November 15, 2018
Last Revised: November 15, 2018
At Brightline Dealer Advisors, LLC (in this Privacy Notice, “Brightline,” and the terms “we,” “our,” and “us” refer to Brightline Advisors, LLC), your privacy is incredibly important to us. This Privacy Notice (the “Notice”) describes what information, which includes Personal Information, we collect about you and the users of the Services (collectively, the “Users”), how Brightline will use the information, how the information will be stored, and your rights in relation to the collection of your information when you visit, use, or interact with our website, located at www.brightlinedealeradvisors.com including any subdomains or subpages, (referred to as the “Website” in this Notice), and all associated services offered on or through the Website, (collectively, the Website, and all other services offered on or through the Website shall be referred to herein as the “Services”).
When you use or access the Website and/or Services, you are accepting the terms and conditions of this Notice, and Brightline will have the right to use your information and Personal Information as described in this Notice. If you do not agree to have your information or Personal Information used in any of the ways described in this Privacy Notice, you must discontinue use of the Website and Services immediately.
Personal Information We Collect
As used in this Notice, “Personal Information” means, “information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.”
We, or a third-party operating on our behalf, collect Personal Information about you when you visit our Website and voluntarily decide to provide Personal Information about yourself. The Personal Information may include, but is not limited to:
Information We Automatically Collect
When you visit the Website and/or utilize the Services, Brightline automatically collects some information about you and your activities. For example, when you visit the Website, Brightline automatically collects information about your Internet Protocol (“IP”) address, your computer operating system and browser type, the amount of time you spent accessing the Website, language preferences, and the website you were viewing directly before you visited the Website.
The Website, or a third-party service provider, also collects certain information about your usage and activity on the Website by using certain technologies, such as:
How Brightline Uses the Collected Information
We use information (which includes Personal Information) collected on or through the Website for various functions, which may include:
Anonymous or De-identified Information
Brightline may anonymize, aggregate, and/or de-identify collected information, including Personal Information. As a result, Brightline may use, process, or disclose any such aggregated and/or de-identified information in accordance with applicable law, which does not generally restrict or prohibit the use of aggregated and/or de-identified information. Accordingly, no such use is prohibited by this Privacy Notice, and all such anonymized and de-identified information may be used and disclosed to third-parties without limitation.
How Personal Information is Disclosed
Because many of the third-parties (including service providers) we use are located in the United States, including the Brightline affiliates, your Personal Information will be processed and stored inside the United States, and the U.S. government, courts, or law enforcement or regulatory agencies may be able to obtain disclosure of your Personal Information under U.S. laws.
Personal Information Disclosed to Affiliates
In addition, in the normal course of providing the Services, Personal Information may be shared within Brightline and with its affiliates (which includes the parents, subsidiaries, and affiliates of Brightline) in order to provide the Services, perform analysis and research, for marketing purposes, for the improvement of the Services, to perform system administration, and/or crime prevention or detection.
Your Personal Information may be disclosed in connection with any Brightline transaction, such as a merger, sale of all or a substantial portion of RTDI’s assets or shares (including a change of control or acquisition of all or a portion of our business), reorganization, or in the event of bankruptcy, dissolution, divestiture or any related or similar proceedings.
In our discretion, Brightline may disclose Personal Information to, (i) enforce Brightline’s policies and procedures, including the investigation of any potential violation, (ii) satisfy applicable law, legal process, regulation, subpoena and/or court order, or other government request, (iii) investigate any claim or allegations and defend itself against any third party claims or allegations, (iv) protect against harm to the rights, property or safety of Brightline, the Users, or any member of the public, as required or permitted by applicable law and (v) detect, prevent or otherwise address criminal or potentially criminal behavior, or security or technical issues.
In accordance with applicable law, Brightline, or a third-party operating on Brightline’s behalf, may use the information (which includes Personal Information) collected about you and other Users to advertise to you and/or customize the advertisements you see. This information may be combined and linked with data from other sources.
Security of Your Personal Information
We restrict access to the Personal Information obtained from the Website to only those employees, agents and contractors who need it to do their jobs and provide the Services. In addition, we maintain administrative, technical, and physical safeguards designed to protect your Personal Information. Among the safeguards are the encryption of communications and information via Secure Socket Layer (SSL) encryption technology, access controls, separation of duties, and similar security protocols. However, due to the nature of the Internet and related technology, we cannot guarantee the security of Personal Information, and Brightline expressly disclaims any such obligation.
Access to Your Personal Information
You have the right to access your Personal Information and request rectification of any Personal Information in Brightline’s files that may be obsolete, incomplete, or incorrect. However, to help secure your Personal Information, Brightline does not provide online access to its Users to view or amend Personal Information in its database. If you have any questions about the Personal Information Brightline has stored about you, or you would like to correct, update, or amend any such Personal Information, please contact Brightline as provided below.
Brightline will, in accordance with applicable law, store your information and Personal Information for as long as necessary to provide you the Services. Please contact Brightline to have your information and/or Personal Information removed from our files. We will respond to any such requests in accordance with our standard practices, but in any case, it may take up to thirty (30) days to complete your request(s). We will only retain your information or Personal Information after receiving a request to remove your information or Personal Information for longer than that provided above in order to satisfying any legal, accounting, or reporting requirements.
Brightline‘s Policy Towards Children
The Service and Website are not directed towards any individual or person who is under 18 years of age. Brightline does not knowingly or intentionally collect Personal Information from persons under 18. If you are a parent or guardian, and you learn that your child or minor under the age of 18 has provided Brightline with Personal Information, please contact Brightline immediately. If we become aware that we have collected Personal Information from a minor without verification of parental consent, then we will immediately remove that information from our servers.
California Privacy Rights
California’s Shine the Light law provides California residents with the right to receive disclosures about any sharing of their personal information with other companies.
If you are a California resident and you provided your personal information to Brightline, then, once each calendar year, you may submit a written request for information about the information we shared, if any, with other companies for their use in direct marketing. To submit your written request, please contact Brightline at the address or email address provided below.
Within 30 days of receiving your request, Brightline will send you a list of the categories of personal information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties.
Brightline reserves the right not to respond to requests sent more than once in a calendar year, or requests submitted to an address other than the one posted in this Notice.
Changes to this Notice
This Notice is effective November 15, 2018. We reserve the right to alter this Notice at any time in our sole discretion. Any change to this Notice will be posted on the Website in a timely manner.
Notice to You
If we need to provide you with a notification or information about the Services, whether for legal or other business-related purposes, then we will send you such notifications and information via the email address we have for you.
If you have any questions or concerns relating to the processing or use of information or Personal Information described in this Privacy Notice, you may contact us at:
Brightline Dealer Advisors, LLC
13455 Noel Road, Suite 2300
Dallas, Texas 75240