Dealer Services in a Brand New Light

To ensure dealership success from the inside out, we built an organization that is passionate about operating on the dealer’s agenda. Through our experience, we recognized three areas of improvement in a dealer’s business: Finance & Insurance, Property & Casualty, and Employee Benefits. We found that F&I is incredibly stale, P&C is merely a transaction, and EB is massively underserved in this space. Brightline reimagines how we can serve and partner with the dealership industry in these areas and more.

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At Brightline Dealer Advisors, dealer centricity isn’t just a buzzword, it’s in our DNA. It’s the foundation of our strategy and the source of the relentless passion behind our mission to make our dealers Raving Fans.

— Eric Dragoo,
President & CEO

F&I, P&C, and Employee Benefits Reimagined

Brightline is truly a dealer-centric unicorn in the marketplace. We combine the scale, support, and expertise of big-box providers with the flexibility, optionality, and personnel stability of a local agency. As a result, we’ve created a competitive advantage in the market and are uniquely positioned to make our current and future dealers “Raving Fans.”

Combines the best of both worlds creating
an innovative, truly dealer-centric approach.

Local Agents

  • Flexibility / Optionality
  • Stability of Personnel
  • Versatile Profit Participation Programs

Big Box Providers

  • Scale
  • Nationwide Support
  • Technology

Three Comprehensive Services. One Supportive Partner.

Finance Products

F&I Products and Services

We offer a fresh and reimagined approach to products, training, and services tailored to help our dealers build culture, develop personnel, and maximize performance and profitability.

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Property & Casualty Insurance

Property & Casualty

We are the largest independent agency in the automotive space with a 20-year agent tenure average.

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Employee Benefits

Employee Benefits

We take administrative work off your plate with active plan management paired with the highest level of personalized concierge services. We develop a plan to fit your needs while helping you control your costs.

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Want to Learn More About Our Dealer Centric Program?

Contact Us!

Grow Through Our Learning Ecosystem

Training is not a one-time event: it’s a journey. To execute at the highest level, you must not only commit to continuous improvement but also have the necessary guidance. Our hands-on approach to learning helps your dealership rise to its fullest potential, with ongoing resources and support geared toward a growth mindset.

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  • Digital Learning

    Lay the foundation for a multi-layered educational experience.

  • In-person Classes

    Build skills and expertise from industry leaders who want you to succeed.

  • Personalized Training & Coaching

    Realize your potential with coaches who relentlessly help you pursue continuous improvement.

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About Us

Brightline Dealer Advisors is the fusion of two dealer-centric organizations- Risk Theory Dealer Advisors and TrueRisk Advisors. United by our passion to provide disruptive products and services to automotive dealers, we joined forces to coordinate our approach to the marketplace and maximize our collective value in an effort to become the clear provider of choice and an indispensable partner to our dealers.

“In addition to all that they offer, they have always done what they say they are going to do. That is unheard of in our industry. We’ve been with several providers over the years and they’re the best by far that I’ve seen. We consider them an invaluable partner to our business and look forward to working with them as Brightline Dealer Advisors.”

– Adam Kaminsky, Dealer Principal

Southern Motors, Savannah, Georgia

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Disrupt the Dark

Check out this informational video featuring some of our top executives to learn more about what you can expect when you partner with Brightline Dealer Advisors.

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