To ensure dealership success from the inside out, we built an organization that is passionate about operating on the dealer’s agenda. Through our experience, we recognized three areas of improvement in a dealer’s business: Finance & Insurance, Property & Casualty, and Employee Benefits. We found that F&I is incredibly stale, P&C is merely a transaction, and EB is massively underserved in this space. Brightline reimagines how we can serve and partner with the dealership industry in these areas and more.
Brightline is truly a dealer-centric unicorn in the marketplace. We combine the scale, support, and expertise of big-box providers with the flexibility, optionality, and personnel stability of a local agency. As a result, we’ve created a competitive advantage in the market and are uniquely positioned to make our current and future dealers “Raving Fans.”
We offer a fresh and reimagined approach to products, training, and services tailored to help our dealers build culture, develop personnel, and maximize performance and profitability.
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We are the largest independent agency in the automotive space with a 20-year agent tenure average.
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We take administrative work off your plate with active plan management paired with the highest level of personalized concierge services. We develop a plan to fit your needs while helping you control your costs.
Learn MoreTraining is not a one-time event: it’s a journey. To execute at the highest level, you must not only commit to continuous improvement but also have the necessary guidance. Our hands-on approach to learning helps your dealership rise to its fullest potential, with ongoing resources and support geared toward a growth mindset.
Lay the foundation for a multi-layered educational experience.
Build skills and expertise from industry leaders who want you to succeed.
Realize your potential with coaches who relentlessly help you pursue continuous improvement.
Brightline Dealer Advisors is the fusion of two dealer-centric organizations- Risk Theory Dealer Advisors and TrueRisk Advisors. United by our passion to provide disruptive products and services to automotive dealers, we joined forces to coordinate our approach to the marketplace and maximize our collective value in an effort to become the clear provider of choice and an indispensable partner to our dealers.
“In addition to all that they offer, they have always done what they say they are going to do. That is unheard of in our industry. We’ve been with several providers over the years and they’re the best by far that I’ve seen. We consider them an invaluable partner to our business and look forward to working with them as Brightline Dealer Advisors.”
– Adam Kaminsky, Dealer Principal
Southern Motors, Savannah, Georgia
Brightline Dealer Advisors Launches New Employee Benefits Practice For Automotive Dealers
Delivers White Glove Service for Dealers, Employees and Human Resources to Save Time and Money…
Article | May 4, 2022
Brightline Dealer Advisors Unveil New Training and Education Framework for Automotive Dealerships
Three-pronged approach creates comprehensive and continuous learning platform; Dealerships report 23% YOY increase in contract…
Article | January 10, 2022
Brightline Dealer Advisors Launches as Unique One-Stop-Shop for All Automotive Dealers Finance & Insurance, Property & Casualty, and Employee Benefits Needs
Risk Theory Dealer Advisors and TrueRisk Advisors Merge to Form Brightline Dealer Advisors to Create…
Article | December 9, 2021
Check out this informational video featuring some of our top executives to learn more about what you can expect when you partner with Brightline Dealer Advisors.
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