About Us
Brightline Dealer Advisors is a team of auto-industry experts trusted by dealers across the U.S. to deliver tailored F&I, Property & Casualty, and Employee Benefits solutions.
We do this through:
Relentless, Continuous Improvement
Driving Superior Performance
Developing People and Building Culture
Our History
Brightline Dealer Advisors is the fusion of two dealer-centric organizations: Risk Theory Dealer Advisors and True Risk Advisors. We combined the scale, support, and expertise of big-box providers with the flexibility, optionality, and personnel stability of a smaller, local agency. Our past experience made us recognize that dealers need and deserve custom programs that give access to key markets and operate on the dealers’ agenda. Brightline offers a fresh and reimagined approach to products, training, and services tailored to help dealers build culture, develop personnel, and maximize performance and profitability.
At Brightline Dealer Advisors, we continuously raise the gold bar to meet our dealers’ needs, and our past experience has positioned us for our dealers’ future success. Together, tomorrow looks bright!