Executive Vice President | Sales Operations

Jeff Barron

Jeff Barron is a retail automotive industry training and education professional with more than 20 years’ expertise. Mr. Barron is passionate about helping dealers maximize profitability in variable operations and oversee their vendor relationships. At Brightline Dealer Advisors, he channels this enthusiasm into leading all sales operations and enablement which includes training operations, vendor relationships and reinsurance investment programs.

Mr. Barron started his career at JM&A Group as an F&I specialist and district manager where he was responsible for Michigan, northwest Ohio, and Northern Indiana territories. He previously served as National Dealer Training Manager for Ally Financial where he created and co-designed the Ally Automotive Leadership Academy.

Mr. Barron is a certified facilitator in many of the industry’s leading training programs, including John Maxwell’s five Levels of leadership, Ken Blanchard’s Situational Leadership SLX, Talentsmart’s Emotional Intelligence (EQ) and Communispond.

He resides in Grosse Ile, Michigan.