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Welcome to Mastering Variable Ops, hosted by Brightline Dealer Advisors! This 3-day leadership intensive is designed to align your sales, F&I, and leadership around one goal: sustainable, repeatable profit driven by process, accountability, and execution. Dealership performance doesn’t stall because of effort — it stalls because teams are operating in silos, managing by instinct instead of a repeatable operating system. MVO helps leaders build clarity across departments, diagnose what’s actually holding results back, and create a practical game plan that improves performance without sacrificing the customer experience.

This class is recommended for Dealer Principals, General Managers, Sales Managers, F&I Directors/Managers, and Variable Ops leadership who want a unified approach to performance and execution.

Course Agenda:
Variable Ops Alignment & Leadership Operating System, The Customer Journey (Sales → F&I), Key Variable Ops Performance Drivers, Process Mapping & Execution Rhythms, Accountability & Scorecards, KPI Cadence & Team Communication, Opportunity Diagnosis & Root-Cause Problem Solving, Building a 90-Day Action Plan, Coaching & Reinforcement

Location/Time:

Training will take place in the Brightline training facility located in Suite 650 of The Tower at Hall Park, which is directly connected to the Hall Park Hotel.

March 16th – March 18th
Monday & Tuesday: 8:30am – 5pm
Wednesday: 8:30am – 4pm

Hotel Accommodations:

  • Check in 3/15, check out 3/18

We are excited to have you stay with us in Frisco. To help make your planning easier, we’ve outlined several nearby hotel options so you can select the accommodation that best fits your preferences.

Hall Park Hotel | Recommended

  • Email mhutchison@brightlinedealer.com to book
  • 3220 Internet Blvd, Frisco, TX 75034
  • Price: $275 per night
  • Distance: Hotel is connected to our training facility

Omni Frisco Hotel

  • Price: Approximately $263 per night
  • Distance: ~8 min walk

AC Hotel Dallas Frisco

  • Price: Approximately $306 per night
  • Distance: ~17 min walk

Drury Inn & Suites Dallas Frisco

  • Price: $93–$119 per night
  • Distance: ~20 min walk

Canopy by Hilton Dallas Frisco Station

  • Price: Approximately $150 per night
  • Distance: ~20 min walk

Dress Code:
Business Casual

For more information, contact:

Mike Benedetto, VP of Training and Development, at 702-374-1262 or mbenedetto@brightlinedealer.com

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