Employee Benefits Team

Your partners in making benefits simpler, smarter, and built around your dealership’s needs.

Vice President of Operations | Joined Brightline: April 2022

Elisa Thornton

A founding member of Brightline’s Employee Benefits division, Elisa leads the team with over a decade of industry experience. She drives operational strategy, process efficiency, and client excellence across the division. Her leadership ensures clients receive the seamless, dealer-centric service Brightline is known for.

Contact For: Strategic partnership discussions | Escalated issues beyond the Account Executive level
ethornton@brightlinedealer.com
(469) 943-2043
Account Executive | Joined Brightline: January 2022

Rachel Hargis

Rachel manages benefit plan strategy and renewals for clients nationwide. With over eight years of experience in employee benefits, she’s known for her process-driven approach and commitment to client success. Starting at Brightline as an Account Manager, her leadership and focus on operational excellence have made her a trusted advisor to dealership clients across the country.

Contact For: Escalated benefit issues | Renewals | Plan strategy discussions

rachel.hargis@brightlinedealeradvisors.com
(469) 361-6346

Account Executive

Michelle Pires

Michelle provides strategic oversight for benefit plan design, contracts, and renewals. She ensures clients receive responsive and effective support while coordinating across teams to deliver solutions that align with each dealership’s goals. Her approachable style and industry insight make her a valued partner to clients and colleagues alike.

Contact For: Plan contracts | Renewals | Escalated Issues

mpires@brightlinedealer.com
(248) 419-9012

Account Manager | Joined Brightline: August 2024

Nancy Adame

Nancy partners with Account Executives to manage renewals, onboard clients, and resolve benefit inquiries. She began her career at Unum and later played a key role in launching new business for a fast-growing brokerage before joining Brightline. Bilingual in Spanish and English, Nancy brings professionalism, empathy, and six years of client service experience to every interaction.

Contact For: Billing questions | Eligibility updates | Complex benefit and claims issues

nadame@brightlinedealer.com
(469) 364-3553

Benefits Concierge | Joined Brightline: 2019

Maria Clinkscales

Maria has been with Brightline since the very beginning of the Employee Benefits division, playing a key role in shaping its client-first service model. With extensive experience in human resources and benefits administration, she assists employees with ID cards, claims resolution, and benefit questions. Maria’s deep knowledge of Brightline’s processes and her dedication to helping others make her an essential part of the team’s foundation.

Contact For: Benefit-related questions | Provider network searches | Enrollment questions | ID cards | Claims assistance | Rx issues

benefits@brightlinedealer.com
mclinkscales@brightlinedealer.com
(888) 727-8124

Benefits Concierge | Joined Brightline: March 2025

Alysia Rosas

Alysia provides day-to-day support to employees navigating their benefits, from enrollment to claims resolution. With extensive experience in human resources and benefits administration, she specializes in assisting employees with RX questions, provider searches, and benefit inquiries. Alysia’s attention to detail and compassionate service make her a trusted resource for employees and clients alike.

Contact For: Benefit-related questions | Provider network searches | Enrollment questions | ID cards | Claims assistance | Rx issues

benefits@brightlinedealer.com
arosas@brightlinedealer.com
(888) 727-8124

Account Coordinator | Joined Brightline: January 2023

Xaria Armstrong

Xaria oversees enrollment processing, data accuracy, and HRIS integrations within Employee Navigator. With nearly three years of HR and benefits experience, she ensures every client’s system runs seamlessly. Her technical expertise and attention to detail keep client data precise and operations efficient.

Contact For: Employee Navigator questions | Enrollment processing | System integrations

xarmstrong@brightlinedealer.com
(469) 361-6284

Financial Analyst | Joined Brightline: June 2025

Flor Rohrs

Flor delivers financial analysis and modeling to help clients make data-driven benefits decisions. With six years of combined finance and benefits experience, she specializes in evaluating fully insured, level-funded, and self-funded arrangements. Her analytical insight helps clients understand their cost drivers and optimize their Employee Benefits strategy.

Contact For: Funding analysis | Claims data interpretation | Renewal projections

frohrs@brightlinedealer.com
(469) 943-2905
(972) 607-6122

Account Manager

Diego Escobar

Diego provides daily support to clients and employees, ensuring smooth benefit administration and issue resolution. He handles billing reconciliations, Employee Navigator eligibility, and life event exceptions with precision and care. Known for his responsiveness and attention to detail, Diego ensures each client receives timely, accurate assistance.

Contact For: Billing discrepancies | Eligibility questions | Qualifying life event exceptions

descobar@brightlinedealer.com
(469) 977-8708

Marketing Analyst | Joined Brightline: March 2025

D’Shawn Stewart

D’Shawn supports Brightline’s growth initiatives by developing marketing presentations, proposals, and implementation materials. With two years of experience in the Employee Benefits space, he bridges the gap between sales and service teams—ensuring new clients experience a smooth and professional onboarding process.

Contact For: Questions about new benefit plan implementations | Marketing materials related to new clients

dstewart@brightlinedealer.com
(469) 364-3614

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