HALL Park has announced that Brightline Dealer Advisors (BDA), a Business Insurance Journal Top 100 Insurance Agency, has signed a ten-year lease for 10,601 RSF of office space in The Tower at HALL Park, the community’s newest office building in Frisco, Texas. BDA is built to exclusively serve automotive dealers across the country and looks forward to transitioning into their new space by November 2025. The lease was brokered by Michael Griffin of TRANSWESTERN.
BDA’s move from Addison to Frisco reflects a strategic investment in culture, collaboration, and growth. The new office is designed to foster a vibrant, energizing environment that supports their dealer-first mindset.
“We’re excited to welcome Brightline Dealer Advisors to HALL Park,” said Kim Butler, Executive Vice President of HALL Group. “Their forward-thinking approach and innovative use of office space perfectly complement the dynamic, modern environment we’re cultivating throughout our campus. As Frisco continues to attract leading companies and headquarters across industries, we’re proud to be part of its ongoing momentum.”
The Tower, which began welcoming tenants earlier this year, is a 16-story trophy office building anchoring HALL Park’s transformative redevelopment. The mixed-use campus now features a blend of residential, retail, and hospitality spaces, and is seamlessly integrated with the 5.7-acre Kaleidoscope Park, an active, community-focused greenspace.
The Tower’s prime location in Frisco’s vibrant entertainment district made it the ideal choice, offering walkable access to the newly opened HALL Park Hotel – Marriott Autograph Collection, Kaleidoscope Park, and The Star. HALL Park provides the perfect backdrop for delivering a top-tier atmosphere.
BDA’s new headquarters is strategically designed to bring the Brightline experience to life for employees, partners, and dealership personnel. It will feature a state-of-the-art training facility as part of the Brightline Academy, a comprehensive training program built to increase front-end profit, develop strong leaders, reduce turnover, and equip teams to grow and scale with confidence.
“As we continue to invest in our bold vision and aggressive growth expectations, we were intentional about finding a location that could do more than house our team,” said Eric Dragoo, CEO and President of Brightline Dealer Advisors. “We wanted a premier space that could support our multifaceted objectives—hosting current and prospective dealers, delivering best-in-class training, and attracting top talent. The Tower at HALL Park checked every box.”
The Tower office tenants premium amenities including two private terraces on every floor, a state-of-the-art fitness center, a private corporate lounge, and an expansive outdoor hospitality deck equipped with fire pits, grills, TV’s and ample seating. The building’s direct connection to HALL Park Hotel and its amenities, including meeting and event spaces and Palato Italian Kitchen and Lounge, has also proven to be a major draw for companies looking to simplify travel and elevate experiences for both employees and clients.
ABOUT BRIGHTLINE DEALER ADVISORS
Brightline Dealer Advisors is the largest independent insurance agency in the country exclusively dedicated to serving automotive dealers. With a dealer-first mindset and a commitment to long-term partnership, Brightline offers a full suite of services including F&I, Property & Casualty, and Employee Benefits. BDA’s national team of industry experts helps dealers protect their businesses, grow profitability, and create lasting value through tailored insurance solutions, training programs, and operational support. Brightline was built to serve the modern dealer—combining the deep industry knowledge and scale of a big-box provider with the flexibility and responsiveness of an independent firm.
To learn more, visit www.brightlinedealeradvisors.com or follow us on LinkedIn.
Link to full article: https://hallpark.com/brightline-dealer-advisors-signs-lease-at-hall-park-in-frisco/
