Seats are limited – Register Now!
Welcome to Mastering Variable Ops, hosted by Brightline Dealer Advisors! This 3-day leadership intensive is designed to align your sales, F&I, and leadership around one goal: sustainable, repeatable profit driven by process, accountability, and execution. Dealership performance doesn’t stall because of effort — it stalls because teams are operating in silos, managing by instinct instead of a repeatable operating system. MVO helps leaders build clarity across departments, diagnose what’s actually holding results back, and create a practical game plan that improves performance without sacrificing the customer experience.
This class is recommended for Dealer Principals, General Managers, Sales Managers, F&I Directors/Managers, and Variable Ops leadership who want a unified approach to performance and execution.
Course Agenda:
Variable Ops Alignment & Leadership Operating System, The Customer Journey (Sales → F&I), Key Variable Ops Performance Drivers, Process Mapping & Execution Rhythms, Accountability & Scorecards, KPI Cadence & Team Communication, Opportunity Diagnosis & Root-Cause Problem Solving, Building a 90-Day Action Plan, Coaching & Reinforcement
Location/Time:
Training will take place in the Brightline training facility located in Suite 650 of The Tower at Hall Park, which is directly connected to the Hall Park Hotel.
June 15th – June 17th
Monday & Tuesday: 8:30am – 5pm
Wednesday: 8:30am – 12pm
Hotel Accommodations:
Hall Park Hotel | $275+ per night
- A room at the Hall Park Hotel will automatically be reserved for each registered attendee.
- The hotel is connected to our office building, providing convenient access to the training location. Rental cars are not necessary, as restaurants, entertainment, and nightlife options are all within walking distance.
- Check in 6/14, check out 6/17
- 3220 Internet Blvd, Frisco, TX 75034
Dress Code:
Business Casual
For more information, contact:
Mike Benedetto, VP of Training and Development, at 702-374-1262 or mbenedetto@brightlinedealer.com


