Raving Fan Testimonials

"I partnered with Brightline because they showed me a different way to think about F&I and broke the mold compared to the long list of other F&I providers in the car business. As a result of their sales and F&I training approach and philosophy, our front end grosses and F&I PVR are up several hundred dollars per vehicle and consistently reach new levels of increased profitability.
On top of that, I'm making more money in reinsurance with BDA and my returns are much higher than with my previous provider. I truly consider BDA my business partner and have thoroughly enjoyed our relationship."

“Brightline’s approach to training and education is amazing. Through multiple touchpoints, from their in-person Dealer Academy to the on-site training at our dealerships, we feel their commitment to our partnership. The quality of the training is some of the best I’ve seen in 30 years, and it’s made our staff energized, excited and focused on achieving greatness. Every GM and GSM should make use of their program.”

“We need a trusted and reliable partner for all of our F&I and P&C needs as we expand our footprint across the country, and we have found it with Brightline Dealer Advisors.”

“In addition to all that they offer, they have always done what they say they are going to do. That is unheard of in our industry. We’ve been with a number of providers over the years and they’re the best by far that I’ve seen. We consider them an invaluable partner to our business and look forward to working with them as Brightline Dealer Advisors.”

"Brightline has physically been in our dealerships on a consistent basis to answer questions, work with our teams, and train our staff. From the President & CEO, Eric Dragoo, to the field support that has been involved, this experience has been amazing.

I made the decision to attend the F&I Foundations Training that Brightline offers. As the leader of this group of dealerships, it was very important for me to attend and show my staff that I am still eager to learn. After thirty years in the business, and having attended several seminars, nothing compared to this. Lane, SVP of Training and Development, was very energetic, knowledgeable, and kept everyone involved the whole time.

The level of knowledge and commitment we left the class with was incredible. I challenge each corporate GM and GSM to attend this class, as we set the example for our employees. At the end of the day, we are the ones with the authority to make the changes necessary for this process to work correctly. Your staff will come back energized and ready to hit the ground running. If you attend the F&I Foundations Training, you will understand their excitement and will be prepared to help them achieve greatness."

"The F&I training course was great and a refreshing take on F&I. I especially enjoyed the parts about the emotional quotient/ intelligence and becoming more of a consultant than a salesman. It was a different take on how to go about increasing PVR and creating a great customer experience. I look forward to working with you more on learning different ways to accomplish goals in F&I."

"Our decision to move to Brightline Dealer Advisors improved our F&I performance because of our expanded product line up and training and support. The bonus of the aggressive and efficient product pricing spectrum coupled with the systematic approach to our sales process lead our dealership to a significant improvement in retail sales volume, a massive boost to our F&I department and multiple extremely satisfied customers. Our partnership with Brightline Dealer Advisors has resulted in a series of consecutive record-breaking performances for our entire retail operation, and we are extremely optimistic about our future together!"

"I just wanted to reach out to both of you and express my appreciation. The training that you provided was excellent! I look forward to putting to use many of the strategies and techniques. The fact that you encourage us to implement our style is even more exciting. Thank you both, and I do look forward to becoming a better financial planner and conversationalist with our Southern Motors customers. After attending this class, I look forward to making better use of my newfound knowledge!"

"The transition to Brightline with our products and reinsurance could not have been any easier. Their team kicked the store off, trained the entire staff, and make the process seamless. They are easy to work with and responsive to all my needs. Their team is second to none in the F&I arena, and we value their partnership."

"The decision to do business with Brightline was not taken lightly. After making the decision, I wish I had done so sooner. They are a true partner who establishes relationships throughout the store and have made a significant impact on the overall profitability in all areas of the dealership. They are in our store weekly providing training and finding ways to improve sales and service operations every time they are here"

"Six months ago, I switched from a national firm to Brightline Dealer Advisors for F&I products and related support. It was the best decision I’ve made in a while! My New and Used front end grosses are up and my F&I PVR is up over $500 since I switched to Brightline. My Salespeople are more attuned to the F&I process, and our chargebacks are down. Not to mention that our product costs are lower with Brightline, which has enabled me to raise my packs/overrides significantly. Our Brightline rep has been an excellent addition to our support team. From Judd Mourning, up to Eric Dragoo, they have been terrific to work with as well. I highly recommend Brightline Dealer Advisors to any new franchised car dealer."

"I wanted to share my appreciation as it relates to our business relationship with Brightline Dealer Advisors, specifically the service and consultation we receive from Judd Mourning. We have partnered with Brightline Dealer Advisors to help us optimize our growth with their attention to all my departments. Coming into our 6th month with Brightline Dealer Advisors, we have seen our F&I departments growth exceed my expectations. They work with all departments in our store to ensure we are working towards the same goal. Their team have been working on the front-end sales process that has resulted in double-digit increases month over month. This unique approach has created a better customer experience, and because of it, our business is booming! We now have a consistent process in our F&I office to coincide with the sales process that is optimizing retail unit growth and F&I profit increases. These are challenging times and Brightline Dealer Advisors have given us new ways of maximizing our profits while keeping our customer experience at an all-time high."

"I want to take a moment and make a strong recommendation on behalf of Brightline Dealer Advisors. We partnered with Brightline as it relates to the income development of our F&I department in addition to playing an interictal part in growing our Front-End operations. In the time we have been working with Brightline, we have faced many challenges, including different personnel. Regardless of the situation, we continue to see sustainable growth in our Front-End and Back-End profits through their one-on-one approach with my team. Brightline has brought a positive change to my organization, and as a result, our staff is growing, and our customer experience is the best it’s ever been. Brightline’s consistent approach to helping my team grow has dramatically enhanced our performance and has helped create a culture that embraces our core values. We couldn’t be happier with the direction we are headed and rely on Raul and Judd to help us get there. The auto industry is ever-changing, and that couldn’t be more evident today. I couldn’t think of a more optimal time to look at what Brightline Dealer Advisors can do to help your combat today’s margin compression challenges. "