Delivers White Glove Service for Dealers, Employees and Human Resources to Save Time and Money and Increase Employee Satisfaction

(DALLAS, TX) – Today, Brightline Dealer Advisors, the largest independent insurance agency to offer products and services exclusively for automotive dealers in finance and insurance (F&I), property and casualty (P&C) and employee benefits, announces its new Employee Benefits Practice.  The practice provides customizable employee benefit plans, active plan management and personalized concierge services to simplify an often confusing, time consuming and expensive process for automotive dealers.

“Dealers have consistently told us they are underserved and dissatisfied with their Employee Benefits programs. Costs continue to skyrocket, human resources personnel are over-burdened and employees are frustrated with the lack of support and guidance.  In response to this expressed need, we have developed a unique dealer-centric program that help dealers manage costs, relieve considerable administrative pressure and attract and retain top talent,” said Eric Dragoo, president and CEO, Brightline Dealer Advisors. 

Dealers receive white glove service with Brightline’s in-house Benefits Concierge and Healthcare Advocate. The Benefits Concierge becomes part of the dealer’s human resource team by providing enrollment and eligibility support, answering day-to-day questions and resolving problems. The Healthcare Advocate helps employees navigate a complex healthcare system, coordinate care and reduce out-of-pocket costs. These measures, while reducing HR’s workload, also enhance the employee experience. 

Brightline Dealer Advisors develops a customizable strategy built on the dealer’s agenda driven by data. Programs offer financial optionality with a variety of funding structures that optimize the dealers overall spend. 

Brightline Dealer Advisors continues to disrupt the market by bringing all three services, Employee Benefits, F&I and P&C, under one roof. 


Formed in 2021 resulting from the merger of Risk Theory Dealer Advisors and TrueRisk Advisors, Brightline Dealer Advisors is the largest independent insurance agency serving the automotive market. Brightline’s unique dealer-centric business model provides convenient and cost-effective insurance products in finance and insurance (F&I), property and casualty (P&C) and employee benefits. It is a best-in-class service provider that offers all three under one roof. Based in Dallas, Texas, Brightline Dealer Advisors serves thousands of dealerships nationwide. Brightline Dealer Advisors’ dynamic culture and franchise-like business model results in extended company tenure and recognizable consistency in customer service.  More information can be found at