About Us

Our Mission

Our mission is to be a truly dealer-centric partner by integrating strategies that drive measurable dealership growth—leveraging industry tenure, market expertise, and trusted relationships, all executed at the highest level under one partner.
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Office
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2500+

Dealerships Trust Brightline
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20+ Years

Average Industry Experience Per Advisor
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Largest Independent

Automotive-Focused Advisory Firm
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$300M

Annual Premium

Our History

2015
TrueRisk Advisors founded
2017
Risk Theory Dealer Advisors founded
2021
TrueRisk and RTDA merge to form Brightline Dealer Advisors
2024
BDA named a Top 100 U.S. Insurance Broker
2025
BDA Advances to Top 80 U.S. Insurance Broker
2026
Grand opening of BDA HQ in Frisco, TX

Where Local Relationships Meet National Scale

Enterprise-level solutions with personal, on-the-ground support.

Relationship-Driven

  • Dedicated point of contact
  • Flexible program design
  • Consistent, long-term support

Brightline

National Platform

  • Top-tier carrier access
  • Scalable solutions
  • Advanced technology & Resources
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At Brightline Dealer Advisors, dealer centricity isn’t just a buzzword, it’s in our DNA. It’s the foundation of our strategy and the source of the relentless passion behind our mission to make our dealers Raving Fans.

ERIC DRAGOO headshot

ERIC DRAGOO
President & CEO

Back Office 2

Back Office 2

Back Office

Back Office

Board Room

Board Room

Break Room

Break Room

Entrance

Entrance

Executive Office

Executive Office

Front Office

Front Office

History Wall

History Wall

Huddle Area

Huddle Area

Lounge

Lounge

Terrace

Terrace

The Tower at HALL Park

The Tower at HALL Park

Training Room

Training Room

Our Dealers

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Current areas of operation

Brightline HQ

Together, the future is Bright!

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