About Us

Our mission is to be a true dealer-centric partner in the marketplace, by offering products for dealers in finance and insurance (F&I), property and casualty (P&C), and employee benefits. We execute at the highest level from day one to every day moving forward. We set the gold standard in success, continuously raising the bar as we change the way dealers think about financial products and services.

We do this through:

  • Relentless, Continuous Improvement
  • Driving Superior Performance
  • Developing People and Building Culture

Our History

Brightline Dealer Advisors is the fusion of two dealer-centric organizations: Risk Theory Dealer Advisors and True Risk Advisors. We combined the scale, support, and expertise of big-box providers with the flexibility, optionality, and personnel stability of a smaller, local agency. Our past experience made us recognize that dealers need and deserve custom programs that give access to key markets and operate on the dealers’ agenda. Brightline offers a fresh and reimagined approach to products, training, and services tailored to help dealers build culture, develop personnel, and maximize performance and profitability.

At Brightline Dealer Advisors, we continuously raise the gold bar to meet our dealers’ needs, and our past experience has positioned us for our dealers’ future success. Together, tomorrow looks bright!

1,000+
Dealerships

Dealerships Served

100+
Team

Experienced Employees

50+
Products

Innovative products and services in our suite

1,000+
Training

Training programs and modules

Senior Leadership Team

All of our associates have years of retail experience and are ready to roll up their sleeves to work collaboratively side by side with you.

Disrupt the Dark

Check out this informational video featuring some of our top executives to learn more about what you can expect when you partner with Brightline Dealer Advisors.

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Eric Dragoo

Eric Dragoo

President & CEO

Eric Dragoo is the CEO of Brightline Dealer Advisors, the largest independent insurance agency to offer products exclusively for automotive dealers in finance and insurance (F&I), property and casualty (P&C) and employee benefits. Mr. Dragoo is a recognized industry leader who has an accomplished track record of developing strategy, building teams and delivering superior results.

Prior to Brightline Dealer Advisors, Mr. Dragoo was President and CEO of Risk Theory Dealer Advisors (RTDA). He also served as CEO of TrueRisk Advisors. This year, the two companies merged to create Brightline Dealer Advisors, a truly dealer-centric partner in the marketplace.
Before founding RTDA in 2016, Mr. Dragoo was a Vice President of Sales for Ally Insurance and was responsible for the company’s F&I and P&C businesses in the U.S and Canada. During his tenure, he led Ally’s historic transformation from being a division of GM into an independent provider and grew the company’s revenue to more than $1 Billion.

In addition to his nine years as a senior leader with Ally, Eric spent 12 years with Zurich/Universal Underwriters where he was a top performer and led the number one ranked region.

Mr. Dragoo earned his Bachelor of Science in Economics from Kansas State University. He resides in Frisco, TX with his wife Paige, and twins, Gage and Isabella.

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Jeff Barron

Jeff Barron

Executive Vice President, Sales Operations

Jeff Barron is a retail automotive industry training and education professional with more than 20 years’ expertise. Mr. Barron is passionate about helping dealers maximize profitability in variable operations and oversee their vendor relationships. At Brightline Dealer Advisors, he channels this enthusiasm into leading all sales operations and enablement which includes training operations, vendor relationships and reinsurance investment programs.

Mr. Barron started his career at JM&A Group as an F&I specialist and district manager where he was responsible for Michigan, northwest Ohio, and Northern Indiana territories. He previously served as National Dealer Training Manager for Ally Financial where he created and co-designed the Ally Automotive Leadership Academy.

Mr. Barron is a certified facilitator in many of the industry’s leading training programs, including John Maxwell’s five Levels of leadership, Ken Blanchard’s Situational Leadership SLX, Talentsmart’s Emotional Intelligence (EQ) and Communispond.

He resides in Grosse Ile, Michigan.

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Doug Avery

Doug Avery

Executive Vice President, F&I

Doug Avery is an Executive Vice President for Brightline Dealer Advisors and will use his automotive knowledge and leadership skills to help Brightline Dealer Advisors and their clients achieve their goals and drive results to peak performance.

Mr. Avery began in the automotive industry as a salesperson in 1992 where he quickly advanced to be a General Manager. In 2004 he joined Zurich/Universal Underwriters as an F&I Executive in North Carolina. In 2007 he was promoted to Regional Finance & Insurance Manager over Virginia, Delaware and Maryland, in 2014 over New York and then in 2018 over the Northeast. He has accomplished Presidents Club 7 out of 13 years and was #1 in the country in 2006.

Doug resides in Watkins Glen, New York.

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Nathan Griffin

Nathan Griffin

Executive Vice President, F&I

Nathan Griffin is an Executive Vice President for Brightline Dealer Advisors. His primary responsibilities are developing unmatched partnerships through strategic acquisition growth as well as industry leading support for the states of Florida, Georgia and the Carolinas. Nathan began his career in the auto industry at Quality Imports Automotive Group in 2003, after making a move to reside in Florida. Throughout his tenure in retail, Nathan held positions from Salesperson, Finance Manager, Sales Manager, F&I Director, General Sales Manager, as well as Director of Variable Operations with automotive groups such as VanTuyl and Quality Imports.

Under his leadership, the organizations were recognized for awards that include but are not limited to the Toyota Presidents Award, Dealer Excellence Awards, and multiple “Best Ever” manufacturer awards. In 2015, Nathan joined Ally as the Area Growth Leader responsible for acquisition strategy and growth for the Michigan/Indiana market. During his time at Ally, the Michigan/Indiana territory grew significantly by acquiring 17 partnerships in the first year.

Mr. Griffin resides in Santa Rosa Beach, FL.

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Brian Johnson

Brian Johnson

Executive Vice President Sales and Operations, P&C

Brian Johnson oversees all sales and operations for the East at Brightline Dealer Advisors. He started his career in the insurance industry as an account executive for Zurich in Madison Wisconsin. He went onto work for Sentry Insurance in Missouri and then Ally Insurance (formerly GMAC) in Kansas City where he assumed a leadership position handling all eastern region sales. Over the course of his career, he won seven President’s Club awards.

In 2019, Mr. Johnson joined TrueRisk Advisors as a sales producer and assumed his leadership position in 2021. He resides in Kansas City, MO.

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Judd Mourning

Judd Mourning

Executive Vice President, F&I

Judd Mourning is an Executive Vice President for Brightline Dealer Advisors. His responsibilities include attracting talent, hiring, training and developing his team for Brightline Dealer Advisors and leading the growth and retention of new business. Mr. Mourning began his career in the auto industry at Sunflower Motors in Topeka, Kansas while finishing his college degree. In 2000, Mr. Mourning joined Universal Underwriters as an Account Executive in New Hampshire. As an Account Executive with Universal/Zurich he achieved Presidents Club multiple times and rose to the rank of the top Account Executive (out of approximately 250).

In 2007, Mr. Mourning joined GMAC Insurance (Ally) as the Area Sales Manager for Texas and southern Louisiana where his area became the leading area in the company, and he achieved the MVP Area Sales Manager in 2009. In 2011, he was promoted to Property and Casualty Portfolio Director for Ally which oversaw the Wholesale Floorplan Insurance Program and Garage Liability. In 2013, Mr. Mourning was promoted to Director of Sales for Property and Casualty over the Wholesale Floorplan Insurance Program and Garage Liability. Under Mr. Mourning’s leadership Ally doubled their book of business three years in a row. Then, in 2015 Mr. Mourning was promoted to Managing Director of the Central Region for F&I and P&C where his Region led the country for new business conquests for both F&I and P&C.

Mr. Mourning resides in Ottawa, Kansas.

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Stephen Pate

Stephen Pate

Executive Vice President, F&I

Steve Pate is an Executive Vice President for Brightline Dealer Advisors. His responsibilities include attracting talent, training & developing his team and leading the development of business within his area. Mr. Pate began his career in the auto industry in 2001 at Quality Mazda/Volkswagen in Tuscaloosa, Alabama. In 2003, Mr. Page joined the staff of Med Center Mazda as a Sales Consultant. He was promoted to Finance Manager in 2006. In 2008, Mr. Page joined the staff of Premier Ford in Columbus, MS as Finance Director. In 2011, Mr. Page join Ally Auto as an Account Executive.

During his tenure at Ally, he more than doubled the number of contracts sold in his territory and had training and growth responsibilities for 28 stores throughout Alabama and the Florida Panhandle. He won two President Club Awards as an Account Executive. He served on the transition team from GMPP to APP and helped transform the organization from a captive provider to an independent F&I company. In 2015, Mr. Page was promoted to Area Growth Leader and was responsible for all product acquisitions for the SE for Ally Dealer Products and Services. He was awarded an MVP award as the nation’s top Area Growth Leader in 2016.

Mr. Pate attended the University of Alabama as an accounting major. He resides in Tuscaloosa, AL.

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Winston Tripp

Winston Tripp

Executive Vice President Sales and Operations, P&C

Winston Tripp heads all sales and operations for the West at Brightline Dealer Advisors. He began his career as an underwriter with Universal Underwriters/Zurich and quickly transitioned into sales leadership. In 1993, he assumed responsibilities for leading the company’s Dallas, Texas office. During his tenure with Zurich, he won multiple Top Gun and President’s Club awards.

In 2018, Mr. Tripp joined TrueRisk Advisors as a sales producer. He was later promoted to Executive Vice President at Risk Theory. In January 2021, Mr. Tripp moved back to TrueRisk Advisors to assume sales leadership responsibilities.

Mr. Tripp resides in Plano, TX.

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Chad White

Chad White

Executive Vice President, F&I

Chad White is the Executive Vice President for Brightline Dealer Advisors. He has over 28 years in the Automotive Industry working Retail, Lending, Technology, Consulting and over 20 years as a formal Trainer. After running his last dealership and then managing multiple states on the automotive indirect lending side he helped change the auto finance process. As the National Director of Dealer Development for Credit Connection Chad worked with dealers all over the country to streamline the finance process until 2003 when the company was acquired by DealerTrack.

Chad then joined the Van Tuyl organization where he became a Regional Finance Director working with their dealers and teaching the Finance School. He also had experience with Zurich North America before becoming a partner in a Midwest consulting agency and then forming a training company. In 2008 he co-founded Automotive Training Concepts where he designed the training programs and secured a partnership with his state auto dealers association as a preferred training partner.

After selling his agency and training company chad was able to fully focus on his online automotive platform with hundreds of videos on sales, leadership, finance and service training. Chad is a certified DISC facilitator and John Maxwell speaker, trainer and coach and after joining Brightline he looks to help automotive dealers drive winning cultures.

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Tim Zlomke

Tim Zlomke

Executive Vice President, F&I

Tim Zlomke is an Executive Vice President for Brightline Dealer Advisors. He is responsible for managing the Texas and Louisiana area, attracting top industry talent, and leading a world class team to drive business within the sales area. While serving a 10-year worldwide commitment in the U.S.A.F. Tim completed his A.A.S. from C.C.A.F. and B.A.S. in International Business Management from Bellevue University.

Mr. Zlomke’s retail career began at Edward’s Cadillac, Subaru, Hyundai in Council Bluffs, IA in 2004 where he started in sales and worked his way to GSM and eventually New Sales Director for the Van Tuyl Auto Group in Springfield, MO. In 2009, Tim joined GMAC Insurance (Ally) as the Account Executive for Louisiana, accepted additional responsibilities and relocated to Houston, TX in 2010 and was promoted to Area Sales Manager for the Upper Mid-West in 2013. Tim earned multiple President’s Club Awards throughout his tenure from his successful work with dealerships to increase profits and drive finance and insurance products.

Mr. Zlomke is a certified instructor of “The Five Levels of Leadership” – John Maxwell Company, “The Five Dysfunctions of a Team” and “Overcoming the Five Dysfunctions” leadership curriculum.

He resides in Houston, TX.

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Lane Hagerdorn

Lane Hagerdorn

Senior Vice President, Training and Development

Lane Hagerdorn is a Senior Vice President of Training and Development at Brightline Dealer Advisors with over two and a half decades of leadership and partnership development experience. After Lane’s honorable discharge from military service, he entered the retail auto sales world with the Van Tuyl Dealer Group in Springfield, Missouri. He held roles in sales, sales leadership/desk management, F&I, and F&I leadership. Seeking to further his business skills, Lane entered a new phase of his career and accepted a leadership role within the retail jewelry space with the parent company for Kay Jewelers.

This career phase included relocating from southwest Missouri to the deserts of the southwest United States. In remaining close to his auto industry roots, Lane joined Ally Financial as the Account Executive responsible for the Arizona and Nevada market, creating new and shoring up existing business relationships. With a desire to increase business impact, Lane then took his recently earned Bachelors in Business Leadership degree from Ashford University, partnered with his business acumen to strategic planning and execution initiatives as the National Training Manager of Sales Enablement.

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Kathy Kwasniak

Kathy Kwasniak

Vice President, Employee Benefits Operations

CEBS, RHU, 39 Years of Experience

Kathy’s background brings over three decades of experience with health and welfare plans, encompassing traditional and alternative funding programs with a variety of employer groups. Her comprehensive technical and compliance knowledge, along with a broad base understanding of coverage options, allows her to guide clients in achieving their cost strategy goals while enhancing employee experience towards better outcomes. Kathy's experience includes bringing significant retention and growth to organizations by providing expertise, innovation, and responsiveness to clients, while being a mentor and leader internally. Kathy is a Certified Employee Benefits Specialist (CEBS) and is a graduate of the American College Registered Health Underwriter program (RHU). She earned her Bachelor of Science in Business Management from LeTourneau University. Kathy currently serves as the 2021 President for the DFW ISCEBS Board.

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